Shot in 2009, this video tells the story of the launch of SUP ATX and it's mission to spread the sport of paddle boarding (SUP) from oceans to lakes and rivers everywhere. Executive produced by SUP ATX Founder Nick Matzorkis for FoxSports. The Red Hot Chili Peppers' "Road Trippin" [Californication] is the authorized title track. "The SUP ATX Journey" has been viewed over 3 million times online, making it the most viewed paddle board video on the Internet.