NEW!  Watch the Trailer for "The SUP ATX Stand Up Paddle Journey from Malibu to Austin"

Our custom handcrafted, flagship SUP ATX stand up paddle boards are designed to perform great in the ocean, on waves, lakes, and rivers! Very stable. Easy to Ride. Easy to Carry. Easy to Manage. We build our boards in partnership with Becker Surfboards at the same factory that builds other brand name boards, using the same materials, craftsmanship and standards as boards that sell for twice the price. Using simple economies of scale, we can deliver our custom crafted top tier quality boards for about half the price of comparable stand up paddle boards on the market.

Stand up paddle surfing or "SUP" is an emerging global sport with Hawaiian heritage. The sport is an ancient Hawaiian form of surfing. In the 1960s, surfing instructors in Hawaii would manage groups of beginner surfers from stand up paddle boards, as standing on the board gave them a higher viewpoint, increasing visibility of what was going on around them, as well as better views of incoming swells (sets of waves). This started with using a one-bladed paddle, while standing on extra long surfboards (stand up paddle boards). The popularity of the modern sport of SUP also has its origins in the Hawaiian Islands. In the early 1960s, the Beach Boys of Waikiki would stand on their long boards and paddle out with outrigger paddles to take pictures of the tourists learning to surf. This is where the term "Beach Boy Surfing", another name for stand up paddle surfing, originates. Stand up paddling is popular in warm coastal climates and resorts. And, in large part due to the launch of Austin, Texas based, "SUP ATX", stand up paddling is gaining in popularity on lakes and rivers across the United States and around the world. Additionally, stand up paddling is building more momentum as celebrities are sampling and talking about the sport, and cross-over athletes are using stand up paddling for training. It is no longer rare to spot a stand up paddler anywhere where there is easy access to safe waters around the world.